Search Engine Land says
Make a list of the geographical regions for which you want to get found. Think of the most likely geographical modifiers (terms) prospects in your markets will enter when searching for what you offer.
Once you’ve settled on the most likely search terms for each region you serve, you’ll want to set up separate URLs for each geographical market. Be sure to include the respective geo-specific search terms in each URL, each URL’s title tag and meta description, and in the anchor text of links pointing to these pages.
Next, logically incorporate these market URLs into user-friendly, intuitive navigation on your site, perhaps into a “markets” or “locations” section visible from your home page.
Source / Read more to know about B2B SEO at B2B SEO: Capturing Geo-Specific Search
