Myspace MyAds Advertising for Small Businesses

With MySpace's new MyAds service, anyone can launch an ad campaign on News Corp.'s social network for as little as $25

MyAds, a new approach to advertising that allows small businesses and individuals to create their own banner ads—illustrated messages in fixed places on a Web page.

MySpace is betting that small businesses will turn to online ads as a cheaper alternative to traditional marketing. "In these economic times, marketers want to use their dollars more efficiently," says MySpace founder Chris DeWolfe. "This is the most efficient way you could do it in a low-risk way."

Until now, MySpace catered to large advertisers and ad agencies. Search advertising led the way in making advertising affordable and easy for individuals and small businesses. But MyAds is one of the few programs selling small-business display ads on social networks, giving small businesses an opportunity to reach specific local or national niches among MySpace's 122 million users.

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