Drupal - Next step for SEO

Drupal, is the open source CMS for creating fully functional, highly dynamic websites. Drupal has many features and options which you don't find in Wordpress.

By default, Drupal does have some SEO deficiencies such as a lack of support for META tags and SEO friendly URL structures and more.But SEO: Drupal 5 - Creating Search Engine Friendly URL help SEO to configure Drupal site to solve the problem of the unfriendly SEO URL that Drupal incorporates by default and also avoid any duplicate content penalties.

There are many reasons why a SEO should seriously be considering Drupal for his/her SEO based Web development projects. Read 10 Reasons to Use Drupal to know Drupal advantages.

Its true that Drupal is more complex then Wordpress. Many people believe Drupal requires specialized programmers. But there is an excellent book, Pro Drupal Development which help you to become truly proficient in Drupal.

SEO Tips for Online publishers

Online publishers - newspapers are now altering some headlines for search engine optimization because their livelihood depend on visits and pageviews. Online publishers need to use easy tweaks and changes that can improve rankings of their site. A list of easy tweaks and changes that can help make any publication improve its rankings are 30 SEO Tips for Newspaper and Magazine Publishers

Ecommerce and Shopping Cart Optimization

1. Designing for Success

- The top 100 eTailers prefer a 2 column, centered designed. The next most common design is 2 column, left justified design. However, there is no one size fits all solution. You have to test to see what converts best for your product.

Example sites:
-- KineticFountains.com
-- Cafepress.com
-- ATouchofBrass.com
-- EpicDental.com

Make sure your proceed to checkout buttons are highlighted and easy to find. Make sure you have contact information easy to find, same for shipping info.

Try to have a mini-cart show up in the sidebar after users have begun adding items to the cart. This gives them easy access to the products they've already selected.

Take people through specific funnels to optimized product pages. (Checking analytics and seeing what keywords people are searching for is helpful for this).

2. Internal Site Search

It's not an option, it's a requirement. Make sure your site search is displaying relevant results. Check the Google Analytics site search report. People that utilize site search convert at a rate 5 times higher than other visitors. If you're not doing your site search well, then don't make it prominent.

No results page is your chance to save a customer/sale. Offer the visitor other options... best sellers, links to similar categories, etc?

-- WallysWine.com (Site Search Results Page)
-- EpicDental.com (No Results Page)

3. Why Should I Trust You ?

Establishing trust with your visitors is important. Assure them your site is secure, your business is solid, responsible and fair. Footers are a good place to put all of your assurances... again, years in business, security, guarantees, credit cards accepted, etc. Remind users that you value their privacy and personal information.

4. Make Buying Simple

-- Show progress
-- Eliminate distractions
-- Reduce shopping cart abandonment
-- Relay error messages in a friendly, useful manner.

Single page checkouts often help conversions by reducing distractions and generally making the process more simple and quicker.

5. Let Your Site Be Known

-- Internal Linking
-- Header Tags
-- Page Titles
-- Anchor Text
-- Image Optimization

6. An Image Says a Thousand Words

-- Your images sell your products
-- Telling a story with your images
-- Multiple images
-- Comparing product images; make sure you're using the most enticing photo available. If you only have blah pictures, get new ones shot.

7. Climbing the Ranks

Pay attention to your off-page SEO. Increase your inbound links through:

-- Online Press Releases (PRWeb.com is used as an example)
-- Directory submissions
-- Blogging/Link Baiting
-- Shopping Feeds (make sure you optimize your data feeds)

Rob Snell, "Pimp Your Products, Sell More Stuff"

The more content we put up, the more our sales went up. First, we got a spokesmodel (Rob's brother Steve), then we wrote buyer's guides. The buyer's guides answer the questions the buyers are going to ask before they call us and ask. We're also starting to add videos. We haven't seen an increase from this yet, but it's new and I think it's going to really help things.

The problem that people run into with their ecommerce sites is that most retailers copy and paste their vendor information right onto their sites. So everyone sounds the same. Exactly the same. These retailers are being lazy. They're not adding any value to the customers.

So how do you pimp your products?

Be an expert. You know so much more about your products than your customers do, and in general retailers aren't doing a good job conveying their knowledge to their users.

Offer your opinions on your products. Offer testimonials. Tell the users what to buy.

Make your own images. Again, you don't want to look like everyone else; but, make sure you're making high quality images.

Get all the content from the manufacturer. Get stuff from on the box, in the box, advertising, instruction manuals, etc. The more content the better. Remember, it's easier to get forgiveness than permission. I'm not telling you to violate copyright... but I'm not telling you I'm not doing it, either. I've never had a manufacturer call me up and tell me to quit promoting their product.

Use the keywords the customers will use.

Source Ecommerce and Shopping Cart Optimization

Optimizing Your Site for Contextual Ads

A lot of websites have unreasonable amount of ads and this hurts other sites. Sites have too many banners, buttons, widgets and so on - its just clutter.

Sponsored Link Tips



1. Show the ads - usatoday, wallstreet journal, msnbc examples - clean design.

2. Focus on the Audience first - Many advertisers will start blind and then learn to focus on certain audiences. Advertisers go on audience and general topics - they dont do 1:1, more Category level for a given topic.

3. Dont be afraid to try different colors - Try colors and tinker with things. He encourages you to experiment.

4. Try different Placements and Ad types - Move the placement around and see the shapes/sizes as well.

5. Bottom of the page = bottom of the barrel. Please dont run sponsored linkes 4,567,890 pixels down the page !

Read More / Source : Optimizing Your Site for Contextual Ads