A lot of websites have unreasonable amount of ads and this hurts other sites. Sites have too many banners, buttons, widgets and so on - its just clutter.
Sponsored Link Tips
1. Show the ads - usatoday, wallstreet journal, msnbc examples - clean design.
2. Focus on the Audience first - Many advertisers will start blind and then learn to focus on certain audiences. Advertisers go on audience and general topics - they dont do 1:1, more Category level for a given topic.
3. Dont be afraid to try different colors - Try colors and tinker with things. He encourages you to experiment.
4. Try different Placements and Ad types - Move the placement around and see the shapes/sizes as well.
5. Bottom of the page = bottom of the barrel. Please dont run sponsored linkes 4,567,890 pixels down the page !
Read More / Source : Optimizing Your Site for Contextual Ads
Wednesday, December 5, 2007
Optimizing Your Site for Contextual Ads
Subscribe to:
Post Comments (Atom)
1 comment:
That's really good stuff. My buddies at work will definitely be awestruck ! Thanks for sharing.
Post a Comment