Optimizing Your Site for Contextual Ads

A lot of websites have unreasonable amount of ads and this hurts other sites. Sites have too many banners, buttons, widgets and so on - its just clutter.

Sponsored Link Tips



1. Show the ads - usatoday, wallstreet journal, msnbc examples - clean design.

2. Focus on the Audience first - Many advertisers will start blind and then learn to focus on certain audiences. Advertisers go on audience and general topics - they dont do 1:1, more Category level for a given topic.

3. Dont be afraid to try different colors - Try colors and tinker with things. He encourages you to experiment.

4. Try different Placements and Ad types - Move the placement around and see the shapes/sizes as well.

5. Bottom of the page = bottom of the barrel. Please dont run sponsored linkes 4,567,890 pixels down the page !

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