Tips for Lead Generation Landing Pages

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1. First Impressions Matter. Make sure your landing pages are instantly relevant to the search term.
2. Have an Offer. Your landing page only needs to convince the visitor to sign up for a free offer; it doesn't need to sell your company.
3. Remove The Site Navigation. Simpler pages usually work better for lead generation.
4. Use Graphics Wisely. Graphics are main thing that draws the eye — the right one can work wonders, the wrong one can distract from your conversion.
5. Make Your Content Scan-able. People don't read landing pages, they scan them.
6. Only Ask What You Really Need. Simple forms convert better, and you can always collect more during your lead nurturing process.
7. Capture Implicit Information. Use hidden fields and click paths to capture additional information about your leads.
8. Have Reasons to Give Valid Info. Don’t just give the offer to the prospect, email it to them — this ensures you get a valid email address.
9. Say Thank You. The confirmation page is a great opportunity to deepen the relationship by making another offer or asking more information.
10. Test - But Don't Over Test. Testing is a great way to optimize your pages, but don't over-test — A-B testing works great and most B2B companies don't have the volumes to support more sophisticated techniques like multivariate testing.

Source : Ten Tips for Lead Generation Landing Pages | Modern B2B Marketing Blog
Read More : Ten Tips for Lead Generation Landing Pages | Online Marketing Blog

SEO for B2B markets : Geo-Specific Search

Search Engine Land says

Make a list of the geographical regions for which you want to get found. Think of the most likely geographical modifiers (terms) prospects in your markets will enter when searching for what you offer.


Once you’ve settled on the most likely search terms for each region you serve, you’ll want to set up separate URLs for each geographical market. Be sure to include the respective geo-specific search terms in each URL, each URL’s title tag and meta description, and in the anchor text of links pointing to these pages.

Next, logically incorporate these market URLs into user-friendly, intuitive navigation on your site, perhaps into a “markets” or “locations” section visible from your home page.

Source / Read more to know about B2B SEO at B2B SEO: Capturing Geo-Specific Search