Google Tips for structuring Site

Here are some tips for structuring your site:

* Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.

* Use < title > tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".

* For images, use ALT attributes to describe appropriately what the image is about. We've recently created a quick and useful YouTube video to further explain this topic:

Read more at : A good start to optimizing your site for Google search

Best Internal Architecture for SEO

Internal linking should also be done with the help of in-text link rather than navigation menu.

What’s the difference ?

Navigation Menu	In-Content Links
Consists of sitewide isolated links that carry less SEO weight.	Are links in context that allows search engines to learn more about the destination page.
Offers more control over website internal structure: you don’t need to think much of internal interlinking once you set up your navigation.	Are more spontaneous (more difficult to manage) but offer full control over internal anchor text.

To my mind, in-content links are not going to replace navigation menu completely (after all, there is nothing better from usability point of view and it can be easily and thus effectively managed). The point of this post is to encourage webmasters to experiment moving some of your links from the navigation menu into the content area and also to try the following:

* breadcrumbs;
* “related categories” and “related articles” blocks;
* different navigation menu for different page types; etc.

Source :
Internal Architecture SEO : Navigation Menu Versus In-Content Links

Best Internet Marketing - Viral Video Content ! ?

MarketingExperiments Journal investigated whether viral video content could actually produce click results. It pulled in more than 80,000 views in only one month by producing and posting 28 amateur-style videos for the Web. After two months, that number grew to 300,000 with no further work or investment.

A viewing audience of 300,000 is fantastic for brand recognition alone, but MarketingExperiments took it one step further by tracking where visitors clicked next. Out of 324,190 views, more than 4,000 people continued to explore the Web site hosting Verio brings something extra to Linux: reliability. Click to learn about free test. the video and, unlike a story or advertisement on television, these videos continued to draw views and attract visitors without the threat of going off the air or having a limited runtime.

This is not the only means that video can assist in online visibility. The creation of blended search by Google and other search engines made it possible for videos to actually find their way into search rankings for specific keywords.

Video can easily be used as a similar form of link bait and possibly have an even greater chance of success due to a rapidly growing online viewer base .......

Read More : Video Links: The Best Lures in the SEO Tackle Box ?

Answer-focused SEO - internet marketing strategy

by ian

75% of all those online will use a search engine to find you. But they're not looking for keywords. They're looking for answers.

Answer-focused SEO will help your entire internet marketing strategy. That's more important than the happy feeling you get from a #1 position.

Read More at : People Search for Answers, not Keywords

25 Websites for every SEO

1. www.seomoz.org/blog - Great blog, great seo tools
2. www.searchengineland.com – Up-to-date search news
3. www.sphinn.com – social bookmarking for internet marketing
4. www.mixx.com – a friendly alternative to Digg
5. www.stumbleupon.com – One of the best social bookmarking sites
6. http://forums.digitalpoint.com - Webmasters forum
7. www.sitepoint.com – Another great webmasters forum
8. www.technorati.com - Promote your blog
9. www.mybloglog.com – A must have for blog communities
10. www.twitter.com – A great way to communicate with your audience
11. www.linkdiagnosis.com - A great link analysis tool
12. www.google.com/trends - See how trends in Google look
13. http://answers.yahoo.com - Great for providing traffic
14. www.sitemaps.org/protocol.php - Learn about sitemaps
15. www.ventio.se/seo-tools/google-position - Still in beta but good SE tool
16. www.wordtracker.com - Great keyword performance tool
17. www.seologic.com/webmaster-tools - Another source of good seo tools
18. www.backlinkwatch.com – Backlink analysis breakdown
19. www.avivadirectory.com/strongest-directories - Quality directories
20. www.internetmarketingninjas.com – Expert seo advise
21. www.wikia.com/wiki/Wikia - A wiki alternative
22. www.miniajax.com – Some great free Ajax scripts
23. www.sxc.hu/index.phtml - Free royalty free images
24. www.cssbeauty.com – CSS community
25. www.seounique.com/blog - Well I had to put my site in here!

Source : 25 Websites every seo should know

SEO for B2B markets : Geo-Specific Search

Search Engine Land says

Make a list of the geographical regions for which you want to get found. Think of the most likely geographical modifiers (terms) prospects in your markets will enter when searching for what you offer.


Once you’ve settled on the most likely search terms for each region you serve, you’ll want to set up separate URLs for each geographical market. Be sure to include the respective geo-specific search terms in each URL, each URL’s title tag and meta description, and in the anchor text of links pointing to these pages.

Next, logically incorporate these market URLs into user-friendly, intuitive navigation on your site, perhaps into a “markets” or “locations” section visible from your home page.

Source / Read more to know about B2B SEO at B2B SEO: Capturing Geo-Specific Search

Google reads Flash Text

With the recent admission by Matt Cutts to Stephan Spencer that Google is using Adobe Systems' Search Engine SDK technology, a new set of optimization opportunities opened up.

That fairly definite confirmation of how Google reads text within Flash files makes it possible to create Flash .swf files with some level of search engine optimization.

"It used to be the case that we had our own, home-brew code to pull the text out of Flash, but I think that we have moved to the Search Engine SDK tool that Adobe Macromedia offers," Cutts said. "So my hunch is that most of the search engines will standardize on using that Search Engine SDK tool to pull out the text."

Source / Read more at Google reads Flash text, so optimize it | Searchlight

Dirty Sexy SEO

Make Your Titles Resemble Those on Cosmopolitan and See How Many More People Read Your Posts!

Fact is, enterprising SEOs have done some research, and have discovered that making your blog titles resemble those on Cosmo really do pull in a lot more readers.

Source / Read more at Dirty Sexy SEO

SEO for Brand Reputation Management

Do a Google search for "walmart" and you'll notice the top results include a few sites that aren't exactly favorable to the Wal-Mart brand. In today's au Natural column, SEO for Brand Reputation Management," Mark Jackson discusses some things that Wal-Mart is doing right and some things that they may want to do better to fix their online reputation.

Source : SEW Experts: SEO for Brand Reputation Management

Video SEO Search Engine Optimization Tips and Techniques

How to optimize video hosted on your website

• HTML surrounding video.
  When you publish a video on a website, you will want to make certain that it is surrounded with HTML content. This way the search engines can get additional information from the surrounding page as the information contained within a video file can be limited.
• Filename, title, description.
  These elements are not be enough to allow your video to rank well on its own but it is a necessary step and without this information, your video will definitively NOT rank well.
• Video Files Metadata Optimization
  Make sure to encode the keywords into your video’s meta data. Tag videos with specific keywords, even if it means tagging each scene.
• Keyword “video”.
  Eric Papczun pointed out at the Search Engine Strategies conference in NY this past April, that a lot of people add the word “video” to their search query keyword phrase. As a result, make sure that you add the word “video” to your title, description, meta data, etc.
• Links and Backlinks.
  Just as with SEO for regular webpages, you will want to get as many backlins as possible with the relevant keywords and phrases as the anchor text for these links. Whether this is your own page, or merely a page on a video sharing site that you want to have rank, you will need backlinks. In addition, it is a good idea to crosslink to videos using keywords in anchor text.
• Video sitemaps / MRSS / RSS.
  In order for crawlers to easily find all of your online video content, you will want to create a sitemap, RSS, or media RSS (MRSS) file to help engines identify where to locate and index your videos.
• One Video Directory.
  Keeping your video content at one place off the root directory helps in providing easy access to search engine crawlers. Move all of your videos into one folder and make sure to upload all your future videos to this same folder
• No to Flash Video Players.
  Search engines have a hard time crawling video content inside flash players so stay away from them if you are hosting videos on your own site.
• Optimize your URLs.
  In the same way that you do this for other web pages, you will want to optimize your URLs so that they to contain information about the video. Also, make sure you only have one video per URL.
• Submissions
  • Upload Optimization - These type of video search engines required that your upload your video search files.
  • RSS Optimization - Submit your video to search engines that accept either RSS and/or MRSS.
  • Social Media Optimization - Add a social flair by getting your “friends” to submit or vote for you on the social media sites

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How to optimize video hosted on video search engines and video sharing sites:

• Filename, title, description.
  Same as above
• Video Files Metadata
  Same as above
• Keyword “video”
  Same as above
• Links and Backlinks
  Same as above
• Make good thumbnails, first and the last frames.
  A video thumbnail is what users view when they are deciding between which videos to watch. Different video search engines will grab thumbnails differently. Some will use the first frame while others will take a frame from somewhere in the middle. You will need to experiment with each site to make sure they are displaying the right thumbnail for your video. Take a look at the following examples and consider, which one would you rather click on?
• Branding
  The first and the last frames are perfect for branding. Place your logo there, as well as your URL and any other information you think is applicable.
• Uniqueness
  More than anything, make sure as well that your video is creative and unique. This is the best way to attract backlinks from people who want to share your video.

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Additional Optimization Techniques:

• Use social bookmarking sites and tools to assist in the visibility of your videos, add backlinks to your videos, and create traffic.
• Train editors to think like video searchers

Optimization in the Future:
As search engines are working to better determine the content and relevance of multimedia content, the methods that we use to optimize websites and in particular, videos, images, and audio in the future may be quite different. Currently optimization still relies upon including Meta data and keyword information in or surrounding the current content.

With search engines like Blinkx.com, who claim to rely more and more so on OCR (optical character recognition), voice/speech recognition, and image recognition, optimization of video content will likely be much more so about the quality of the video itself. For example, if Blinkx.com relies upon voice recognition as an example, it would be important to make certain that you are speaking clearly in the video so as to make the job of voice recognition easier for the search engines.

However, take a look at this interesting post from Danny S. on Search Engine Land. Danny explains that Blinkx and other still rely heavily on meta data for searching. Danny also reviews some tests that he conducted with video searches.

Source : http://reelseo.com/video-seo-optimization-techniques